Tag Archives: marketing

Your Year in 4(ish) Words: Revisited

Posted on July 19, 2012 by Claire

Almost exactly 6 months ago I invited you to come up with 4 words to describe how you’d like your year to be.  Now that we’re half way through the year, and with the school summer holidays about to start, … Continue reading →

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7 Steps to Understanding Your Brand

Posted on July 4, 2012 by Claire

Do you know what your brand is? Do your customers? This 7 step approach will help you to get clarity on how you want to be perceived and how to apply it to everything your customers see and experience. Having … Continue reading →

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Why It Pays To Show Your Face Online

Posted on June 29, 2012 by Claire

Do you have a profile on several social media sites or a website for your business? Do you use a photograph or a logo to identify you or your business? This post will help you decide when to use a … Continue reading →

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Blogging, Microblogging and the Frustrated Small Business Owner

Posted on May 17, 2012 by Claire

Have you tried ‘traditional blogging’ and find that you struggle for the time to plan it properly, never mind write a post? Do you slave away creating a masterpiece, but struggle to make an impact? This article addresses this and … Continue reading →

Posted in Blogging, Social Media | Tagged , , , , | 1 Comment

5 Competitive Forces a Small Business Should Never Ignore

Posted on May 10, 2012 by Claire

Do you feel oblivious to your competitors? Do you want a simple but proven way to look at where you stand and what’s going on around you? Here I demystify a classic marketing model and show you how to apply … Continue reading →

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Marketing Demystified: What mystifies you about marketing?

Posted on May 3, 2012 by Claire

Is there one area of marketing that mystifies you?  Do you wish you knew more about it and how to execute it?  Well my ‘Marketing Demystified’ blog series should help. The premise behind it is that I’d like to develop … Continue reading →

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How to be a winner in the marketing marathon

Posted on April 26, 2012 by Claire

Are you lacking focus in your business? Would you like to know a great way to set goals and actually achieve them? In the spirit of last Sunday’s London Marathon, here is how I’ve stepped into another challenge to get … Continue reading →

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What Steve Jobs taught me about effective marketing

Posted on April 19, 2012 by Claire

Do you know what you should be doing to promote your business but don’t have time to do it all, and do it all properly? This post draws from the wisdom of one of the world’s most admired entrepreneurs and … Continue reading →

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7 Ways To Get Your Blogging Mojo Back

Posted on April 4, 2012 by Claire

Have you ever hit a ‘blogging wall’? If you’re a regular blogger but don’t have a plan or are in need of some ideas to revitalise your blog and get back into the swing of things, this post tells you … Continue reading →

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