Category Archives: Small Business General

Your Year in 4(ish) Words: Revisited

Posted on July 19, 2012 by Claire

Almost exactly 6 months ago I invited you to come up with 4 words to describe how you’d like your year to be.  Now that we’re half way through the year, and with the school summer holidays about to start, … Continue reading →

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7 Steps to Understanding Your Brand

Posted on July 4, 2012 by Claire

Do you know what your brand is? Do your customers? This 7 step approach will help you to get clarity on how you want to be perceived and how to apply it to everything your customers see and experience. Having … Continue reading →

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Why It Pays To Show Your Face Online

Posted on June 29, 2012 by Claire

Do you have a profile on several social media sites or a website for your business? Do you use a photograph or a logo to identify you or your business? This post will help you decide when to use a … Continue reading →

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5 Ways To Add Personality To Your Networking Pitch

Posted on June 21, 2012 by Claire

Have you ever been to a networking event and seen the same people, giving the same dull pitches, not talking to anyone, trying to sell, only ‘talking business’ and generally being bland?  Do you see people from the same profession … Continue reading →

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5 Competitive Forces a Small Business Should Never Ignore

Posted on May 10, 2012 by Claire

Do you feel oblivious to your competitors? Do you want a simple but proven way to look at where you stand and what’s going on around you? Here I demystify a classic marketing model and show you how to apply … Continue reading →

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Marketing Demystified: What mystifies you about marketing?

Posted on May 3, 2012 by Claire

Is there one area of marketing that mystifies you?  Do you wish you knew more about it and how to execute it?  Well my ‘Marketing Demystified’ blog series should help. The premise behind it is that I’d like to develop … Continue reading →

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How to be a winner in the marketing marathon

Posted on April 26, 2012 by Claire

Are you lacking focus in your business? Would you like to know a great way to set goals and actually achieve them? In the spirit of last Sunday’s London Marathon, here is how I’ve stepped into another challenge to get … Continue reading →

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Think you have a USP? Think again…

Posted on February 3, 2012 by Claire

We all know the value of having a USP, or Unique Selling Proposition, in a competitive market. To make a product or service stand up, you have to stand out. So why, when everyone is finding their ‘micro-niche’, trying to … Continue reading →

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Marketing – why you CAN do it yourself (and when you shouldn’t)

Posted on January 27, 2012 by Claire

Running a marketing business, you might be wondering why I’m advocating doing marketing yourself. Well there’s a big reason for this. I don’t do marketing for people. My business is built on seeing 2 things that concern me: Businesses hiring … Continue reading →

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Your year in 4(ish) words

Posted on January 17, 2012 by Claire

With the blog posts about the new year starting to tail off, I’m going to be my usual rebellious self and not talk resolutions. Well, not in the conventional way.  They’re fantastic for making you feel bad, as NO ONE … Continue reading →

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